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Blogs contributed by others, either by invitation or by having their original work copied – by permission!

Note that these items are in date sequence – oldest first.

A 10-Step Program for Ridding Your Writing of Empty Superlatives Posted on 20 June 2017 by James Cowan in Guest posts; Writing

I saw this on LinkedIn this week and thought it worth bringing to my readers' attention by adding it to my blog – with the author's permission, of course!

Posted on his blog on 12 June 2017 by David Rosenbaum

In the thought leadership content game, we are awash in a sea of superlatives. All projects are highly successful, and most are profoundly transformational. Experts are deeply experienced, and company employees are greatly empowered by extraordinary change management programs. These superlatives spritzed over thought leadership writing make it easy for readers to dismiss these projects, experts, and programs as mere marketing collateral or advertising. Your target audience doesn't read thought leadership to be pitched to. It reads it to be ... Read more

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